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Waste!

EU waste prevention_emma olbers_edited-1

When people ask me how I work I usually answer ”I start with the end”. This is one of my favorite reminder, the European Union´s waste hierarchy. It starts in the top with the most favored option; Reduce – lowering the amount of waste/material from the start, shop less. Small products are usually better than big ;) Second comes reuse – using materials repeatedly.  Recycle – using recycled material to make new products. Recovery – get energy out of old products. Landfill – the option you don´t want to use.

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